Resume.
National Basketball Association
New York Red Bulls
Event Marketing Staff
February 2017 - September 2017
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Execute marketing activations during pre-match in the fan experience area to encourage participation and track engagement metrics
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Aid in the execution of in-match initiatives and presentations alongside marketing coordinators to ensure precision
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Big Ten Network
On-Campus Marketing Intern
January 2017 - May 2017
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Manage the Big Ten Network's event marketing activations to drive user engagement on Big Ten Network's digital and social platforms
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Developed branded pitch deck to present a proposal to the Big Ten Network's marketing leadership team with the goal of increasing attendance at BTN Tailgate Show events
Education
Resume.
National Basketball Association
Senior Manager - Digital Ops
May 2020 - Present
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Managed NBA Digital Operations Center with the goal of monitoring and improving core health of affiliate league digital products
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Led the development and ownership of the NBA's Mission Control Dashboard, which is an internal operations tool to monitor the health and telemetry of all NBA DTC live streaming activations, as well as the live streaming operational lifecycle to make live streams available to NBA fans
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Curate resource and demand planning to fulfill support obligations to maintain operational excellence
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Establish and present proposals to advance the NBA's nextgen products and support mechanisms
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Developed processes to communicate critical product enhancements to key League stakeholders and senior leadership
Digital Product Coordinator
November 2019 - May 2020
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Managed projects with the goal of improving end to end operational efficiency across the NBA app and website
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Established process to deliver on live stream partnerships within the NBA's key revenue driving DTC platform
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Communicated across internal and external teams to enhance the quality of core NBA digital products
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Facilitated with the delivery and service of NBA O&O products to NBA VIP's
Digital Operations Center
November 2017 - Present
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Executed daily operations of live content across NBA digital and social media channels
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Developed presentation materials for reports shared with the NBA senior leadership team
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New York Red Bulls
Event Marketing Staff
February 2017 - September 2017
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Execute marketing activations during pre-match in the fan experience area to encourage participation and track engagement metrics
-
Aid in the execution of in-match initiatives and presentations alongside marketing coordinators to ensure precision
​
Big Ten Network
On-Campus Marketing Intern
January 2017 - May 2017
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Manage the Big Ten Network's event marketing activations to drive user engagement on Big Ten Network's digital and social platforms
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Developed branded pitch deck to present a proposal to the Big Ten Network's marketing leadership team with the goal of increasing attendance at BTN Tailgate Show events
Rutgers Athletics
Marketing & Fan Experience Intern
September 2016 - May 2017
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Assisted in the marketing office to create brand awareness both in-person and though social media, for Rutgers athletics
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Managed game day promotions both outside of the event and in the main concourse by providing giveaways and information to event attendees
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Aided in the planning and execution of on-field/on-court presentations and brand activations while communicating with the Marketing Director of Fan Experience to ensure precision
Education
Skills
Microsoft Office (Presentation Decks, Analytics Reports, Formal Written Reports)
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Adobe Analytics
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JIRA & Confluence (Project Management)
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Social Media Content Studios (Twitter, Facebook, YouTube, Instagram, Twitch)
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WordPress and Backend CMS
Rutgers, The State University of New Jersey
M.S. Global Sports Business; GPA: 4.0
September 2017 - May 2019
Rutgers, The State University of New Jersey
B.S. School of Arts & Sciences
Psychology; Business Administration
September 2013 - May 2017
About.
I am a determined sports management professional dedicated to delivering value and creating mutually beneficial relationships throughout my career. I graduated from the Rutgers Global Sports Business Program with an M.S. in May 2019, and I'm poised to make an impact in the sports and entertainment industry. I've dedicated my early career to learning from excellent individuals at organizations such as Rutgers Athletics, Big Ten Network, NY Red Bulls and the National Basketball Association.
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I have been with the NBA’s digital media team for the last five years working alongside the phenomenal individuals responsible for innovating digital products such as NBA League Pass and the NBA app. Working at one of the best companies in the sports and entertainment world has allowed me to grow immensely as a sports business professional. I would like to make a true difference in the sports business industry and eventually lead the charge on new innovations and advancements of my own. To do this, I bring energy, perspective and attention to detail every day and to every project I work on. I plan to continue to learn and grow from those who I work with in order to build a successful career for myself while encouraging the growth and success of my peers.